Giving Australian businesses the digital advantage
The NBN will deliver a faster, more reliable broadband network for all Australian businesses, no matter which part of the country they’re based in. It will enable more Australian businesses, —particularly small businesses, regional businesses and not-for-profit organisations, —to participate in a global marketplace. And it will help to drive productivity improvements, expand customer bases and enable jobs growth for all businesses.
For not-for-profit and community organisations, engaging online can expand their supporter pool beyond borders and introduce more innovative fundraising models.
Fast facts
- 41.5 per cent of Australian businesses had a web presence as at June 2009, Australian Bureau of Statistics (ABS)
- Only 27.1 per cent of Australian businesses took orders via the internet as at June 2009, (ABS)
- Internet income made up only 5.2 per cent of total income for Australian businesses that received online orders in 2008-09
To help Australian businesses make the most of this next-generation network, the Australian Government’s Digital Enterprise initiative will help small-to-medium enterprises and not-for-profit organisations identify online opportunities and take advantage of the NBN. This initiative will be rolled out over three years, as the NBN becomes available in more communities.
It’s all part of the Australian Government’s Digital Economy Goal to make Australia one of the top five OECD countries when it comes to businesses using broadband to increase productivity and further jobs growth.
“Digital Economy Goal: by 2020, Australia will rank in the top five OECD countries in the percentage of businesses and not-for-profit organisations using online opportunities to drive productivity improvements, expand their customer base and enable jobs growth.”
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